I was in the car with one of my three children.
Daddy, can we get donuts?
No, not today.
Why?Read More »
Category: Design
Exploring the purpose of design and what makes good design.
Ugly design, great personality
Let’s face an unfortunate truth — American culture is fixated on beauty.
That obsession carries into marketing and design. Some privileged souls work in organizations steeped in a planning culture where a project never begins without a clearly defined creative brief. Others wander a busy highway of squirrel-chasers.
You may relate to the idea of a GMOOT. It’s that moment when your supervisor leaves for a conference or has lunch with a colleague, and you know to expect an urgent email or text message telling you to get me one of those (GMOOT). They are convinced that impressive new feature or innovative design style will translate into higher sales.Read More »
Use this formula to persuade people to take action
There we were — looking at the form and thinking, “Ugh, it’s terrible.” The lead form was 22 questions long. Far from the simple name + email forms you see elsewhere on the interwebs. That was before the drip — the additional 6 questions we wanted them to provide after the information they provided on the first form.
I wouldn’t fill that out, I said aloud. What do the numbers look like?
The data wasn’t reassuring. Only 20% of people were completing the form. Four out of every five people who saw it decided they had better things to do. I couldn’t blame them.Read More »
Ask hard questions. 