conversion rate is desire minus friction

Use this formula to persuade people to take action

There we were — looking at the form and thinking, “Ugh, it’s terrible.” The lead form was 22 questions long. Far from the simple name + email forms you see elsewhere on the interwebs. That was before the drip — the additional 6 questions we wanted them to provide after the information they provided on the first form.

I wouldn’t fill that out, I said aloud. What do the numbers look like?

The data wasn’t reassuring. Only 20% of people were completing the form. Four out of every five people who saw it decided they had better things to do. I couldn’t blame them.Read More »

Do you know the secret formula for prioritizing all the things?

It’s a plague. A communicable disease. You walk into a meeting with a full schedule, and you walk out with an additional buffet of projects.

Everybody wants all the things.

How do you prioritize all the things?

What if I told you there was a secret formula passed down from mystic monks long ago? Monks who scaled the side of a mountain, contemplated the limitations of time, scribed an inspired formula, and crossed the crystal sea to share it with the world.Read More »

Creating a culture of curiosity and inquiry

I want everyone to speak freely. There are no sacred cows. Question everything.

Imagine if that was your company mantra. Your culture was designed for inquiry — beginning at the top, with leaders who are as interested in asking questions as they are in providing answers or direction. Not the basic questions of cost, time, and who is responsible for implementing the plan. Rather, asking exploratory questions – the kind that move the company forward or in a new direction.Read More »

The superpower of praising others

How does it feel when someone praises your accomplishments? Do you suddenly feel inspired, sharp and ready to take on new challenges? Science shows that there are many psychological effects of praise. Used correctly, praise can boost self-esteem, increase performance and supercharge productivity. Used incorrectly or not at all, it can tear down and render the most high-powered team impotent.

So, why do so many managers have a hard time mastering one of the most essential responsibilities of leadership?
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